Corteva has sold the Granular Business software technology and book of business to Traction Ag.
The Traction Ag team has deep agricultural roots, decades of farm management software experience, and is majority owned by farmers. They understand the complexities of managing a farm and are focused on providing Granular Business customers with the tools to simplify decision-making. Traction Ag will carry forward Granular Business’ mission of making it easy for farmers to manage the complex financials of their operations. Traction Ag is fully committed to delivering enhancements to Granular Business along with new offerings to integrate complete farm specific accounting and payroll.
Corteva’s Carbon Initiative incentivizes and rewards farmers who advance soil health with climate positive, regenerative practices, by giving them a simple, flexible way to sell carbon credits to Corteva for a fair price on their terms. Farmers can potentially earn an estimated $5-$20/acre/year if they introduce cover crops and/or switch to strip or no-till on acres in their operation. The Initiative leverages Corteva’s deep agronomic expertise across seed and crop protection and industry-leading digital technology to help alleviate the risk of an emerging marketplace, so farmers can stay focused on farming and get rewarded for positive soil health practices, water quality initiatives and biodiversity efforts.
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